Blar i AURA på forfatter "Tsvetkova, Anastasia"
-
Creating value through autonomous shipping: an ecosystem perspective
Tsvetkova, Anastasia; Hellström, Magnus Mikael (Peer reviewed; Journal article, 2022)The expected benefits of Maritime Autonomous Surface Ships (MASS) include increased safety, reduced costs and increased earning potential due to operational efficiencies and reduction in vessel manning. However, autonomous ... -
Creating value through product-service-software systems in institutionalized ecosystems – The case of autonomous ships
Tsvetkova, Anastasia; Hellström, Magnus Mikael; Ringbom, Henrik (Peer reviewed; Journal article, 2021)Introducing product-service-software systems (PSSS) to the market requires forming an enabling ecosystem, which can be largely based on incumbent business ecosystems. Creating value through PSSS with autonomous capabilities ... -
Innovations in veterinary markets: opinion leaders’ social capital
Kulkov, Ignat; Barner-Rasmussen, Wilhelm; Ivanova, Maria; Tsvetkova, Anastasia; Hellström, Magnus Mikael; Wikström, Kim (Peer reviewed; Journal article, 2020)Purpose This study aims to identify how the personal social capital of opinion leaders contributes to the market adoption of start-up innovations. Design/methodology/approach A design-oriented case study is undertaken ...